Built Through Sport. Powered by Creativity.
XFC Media is a creative agency specializing in sports media, photography, videography, social media marketing, and brand storytelling—helping businesses, athletes, and dental practices create content that connects and inspires.
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OUR SERVICES
SOCIAL MEDIA MANAGEMENT
Grow your online presence with strategic content planning, posting, community engagement, and performance tracking designed to keep your brand active and consistent.
PHOTOGRAPHY & VIDEOGRAPHY
Professional photo and video production that captures your brand, products, events, or team with high-quality visuals that make a lasting impression.
CUSTOM GRAPHIC DESIGN
Eye-catching graphics tailored to your brand, including social media posts, marketing materials, logos, flyers, menus, and promotional designs.
BILINGUAL MEDIA SERVICES
Connect with both English and Spanish speaking audiences through bilingual content creation, photography, videography, and marketing tailored to your community.
MEDIA SESSIONS
One-time photo and video sessions created to provide your business with fresh, professional content for websites, social media, and marketing campaigns.
META ADS MANAGEMENT
Generate more leads and grow your business with targeted Instagram and Facebook advertising. We create, manage, and optimize Meta ad campaigns designed to reach the right audience and deliver measurable results.
REEL & TIKTOK EDITING
Transform your raw footage into engaging short-form videos optimized for Instagram Reels, TikTok, and YouTube Shorts to help maximize reach and engagement.
SPORTS MEDIA COVERAGE
Elite sports deserve elite content. We provide professional match-day photography, video production, social media coverage, and behind-the-scenes storytelling for clubs, athletes, and organizations looking to stand out on and off the field.
XFC TEAM
Johnny Gallego
FOUNDER
Johnny Gallego is the Founder and Creative Director of XFC Media, where he combines creativity, strategy, and storytelling to help brands grow through impactful marketing.
He earned his Bachelor’s degree in Health Systems Management from the University of North Carolina at Charlotte, where he also served as President of Delta Sigma Phi, leading one of the university’s largest fraternities and developing a strong foundation in leadership and business management.
Driven by a passion for sports, Johnny earned his Master’s degree in Sports Management from Johan Cruyff Institute and Universitat Autònoma de Barcelona, studying in Barcelona—one of the world’s most iconic football cities. There, he gained an international perspective on the business of sports while expanding his expertise in sports marketing, media, and brand strategy.
Johnny has experience across both sports and healthcare marketing, working with pediatric dental practices to strengthen their brands while also creating content and marketing campaigns alongside professional soccer players and organizations. Fluent in both English and Spanish, he brings a bilingual and international perspective to every project, helping clients connect with diverse audiences through creative, results-driven marketing.
RODRIGO DE CASTRO
GRAPHIC DESIGNER
Rodrigo de Castro is a Brazilian graphic designer specializing in sports branding, visual identity, and digital marketing. Through his work, he combines creativity, strategy, and storytelling to help athletes, organizations, and businesses build impactful brands that connect with their audiences.
Originally from Brazil, Rodrigo moved to the United States at the age of 17 after earning a full athletic scholarship to play NCAA Division I soccer. He graduated from the University of Rhode Island with a Bachelor’s degree in Communication Studies, where competing at the highest collegiate level helped shape his discipline, leadership, and passion for sports.
His journey into design began through the world of soccer, creating graphics and content for teams and players. What started as a passion quickly evolved into a professional career, leading him to work with professional athletes, soccer clubs, marketing agencies, and brands across multiple industries. Over the years, his expertise has expanded beyond sports into branding, social media, vehicle graphics, commercial design, and creative marketing solutions.
Today, Rodrigo works with organizations ranging from sports teams and agencies to healthcare practices and commercial businesses, creating visual identities, marketing campaigns, and premium design experiences that blend creativity with strategic thinking. His background as both an athlete and designer gives him a unique perspective on building authentic brands that make a lasting impact.